As a part of a direct mail fundraising effort, you need to give your potential donors a convincing reason and incentive to give a financial contribution to your organization. Once a strategy has been developed you need to consider which incentives to use to get the contribution.

There are many ways to critique a website's content. One of the many options is to analyze your website's blog. Essentially blogs tell you the details of what is happening on your website. Sharon Housley, who manages marketing for FeedForAll has published an article on points to consider when analyzing your web log.