A huge number of baby boomers will soon retire and charities will face new challenges in recruitment strategies. A February 04 article in the Leader-Post (Finding the right match) discusses the recent results of a study published by a charity in Ottawa, that concluded baby boomers want to help charities but, on their “own terms”. The article suggests new recruitment “tools” and advice for charities trying to attract baby boomers.

New methods of recruitment this study suggest are, “Volunteer speed dating” where a charity sends recruiters to a designated meeting spot to meet potential volunteers. Each recruiter sits with a volunteer and chats about their organization. After a few minutes a bell rings which allows volunteers to move on to the next agency, without having to make a commitment. “Volutravel” allows volunteers to help organizations overseas and at the end of the volunteer term, the organization offers a week holiday in return. “Virtual Volunteering” would allow volunteers to help people and organizations who are far away by offering their help by means of computer work and web casts.

Good advice for charities seeking baby boomer volunteers is: charities need to recognize that baby boomers are highly skilled, multitalented, want to learn new skills, meet new people, and enrich their lives. Baby Boomers need respect; organizations cannot treat baby boomers as “retiree’s” by giving simple tasks when they are experienced and capable of much more. When charities advertise for volunteers, they will need to keep in mind that different people seek various avenues of media such as certain radio stations which, would appeal to the baby boomer audience. Charities also need to ensure baby boomers feel their skills and knowledge are appreciated.

To read the full article, visit: Finding the right match