Linking human emotions to successful ad campaigns

In his new book, business and advertising research veteran John Hallward explores evolutionary traits to help anyone involved in marketing or public relations better tap into primary human emotions for greater success.

Branding: The view from the inside

Freelance writer and consultant, Louise Chatterton Luchuk takes a closer look at the potential impact of branding on those on the inside.

The value of volunteer contributions: Calculation (im)possible?

In a recent cover story by Louise Chatterton Luchuk, Charity Village takes a closer look at the idea of capturing the value of volunteer time exploring the possible impact on funding proposals and public relations within an organization.

Media Relations 101 for non-profits

Attracting media attention may be an art, but to make the most of media relations there are some basic lessons you can learn.

Email delivers best results for the non-profit sector

A recent study which examined deliverability, open and click-through rates of Canadian-based email campaigns, concluded that email is a good fit for non-profit organizations and associations because of the quality of their databases and relationships with their audience.

Building public policy coalitions

Liz Scanlon from IMPACS takes a closer look at one of the most difficult parts of the mandate of many nonprofit organizations, influencing public policy.

Knowledge Management for Development

Knowledge Management for Development (KM4Dev) offers knowledge management discussion lists, issues, approaches, resources, and best practices for international development practitioners.

Voluntary Sector Knowledge Network

VSKN is a web-based service intended as a resource that assists managers of non-profit organizations. It is intended to be of specific interest to smaller organizations such as those that are volunteer-led and those in rural and remote areas.

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This project is funded in part by the Government of Canada's Social Development Partnerships Program. Opinions or interpretations expressed are those of the author(s) and do not necessarily reflect those of the Government of Canada.

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