As a part of a direct mail fundraising effort, you need to give your potential donors a convincing reason and incentive to give a financial contribution to your organization. Once a strategy has been developed you need to consider which incentives to use to get the contribution.

There are many ways to critique a website's content. One of the many options is to analyze your website's blog. Essentially blogs tell you the details of what is happening on your website. Sharon Housley, who manages marketing for FeedForAll has published an article on points to consider when analyzing your web log.

Chunking is an easy trick to make your website more manageable and easy to read for your donors and employees.

Organizations interested in acquiring charitable status in Canada can now benefit from a new "how to" guide from the Canada Revenue Agency.

It's possible for non-profits to do their part to protect the environment by adopting small changes to increase efficiency and curb waste.

A new e-bulletin plans to reach stakeholders in the health sector to promote healthy lifestyles.

Cause related non-profit organizations are always seeking to publicize their cause, bring stakeholders in the community together, inform the general population, and gain political support for their cause or issue. One very effective vehicle to achieve all these goals is to hold an Awareness day or week campaign.

Using testimonials in your fundraising materials can help lend a "personal touch" to your organization by telling your story in an engaging manner. Learn how to use the power of storytelling.